Creative Ways to Use Claspo Widgets for Better Website Design and Functionality
January 24, 2025
Internet users expect a high-quality experience everywhere—whether shopping online, learning, or seeking entertainment. To meet these expectations, businesses need to make their websites user-friendly, visually appealing, and tailored to each visitor’s needs and preferences. Claspo widgets can help achieve this by serving as subscription forms, notifications, surveys, and much more, making the website more interactive and engaging for users. In this article, we’ll explore how to use widgets effectively and how to maximize their impact with the help of widget examples from Claspo.
Why Widgets Matter
Widgets, forms, popups—marketers call them differently, but they all serve the same purpose: enhancing a website with additional elements. These features can be embedded within the site’s content or displayed on top of it, either dimming the background or not. Website widgets are highly versatile. They can help you:
- Collect contact information from new subscribers
- Draw attention to important news or specific products
- Gather feedback on products or customer interactions with the company
- Collect personal information about customers’ interests and preferences
These are the main ways widgets can support marketers. However, by choosing a popup builder with diverse tools, you can implement virtually any scenario. Let’s explore the essential tools and features of the Claspo popup builder that make this possible.
Best Practices for Widget Implementation with Claspo
Pay attention to popup builders that offer a drag-and-drop editor. With this type of editor, coding skills aren’t necessary to create the widget you need. You simply drag and drop ready-made blocks and adjust their settings.
Claspo’s drag-and-drop editor
Additionally, having a template library is highly beneficial. You can draw inspiration from pre-designed widgets or customize them to fit your website’s needs. For example, Claspo offers a library with over 1,000 templates organized by industry, goals, and occasions.
Claspo’s template library
It’s also important to choose a platform that allows you to set detailed display rules for your widgets. Claspo, for instance, provides targeting options based on UTM parameters, geographic location, time spent on a page, the number of pages viewed, and much more.
Since a significant portion of your traffic will come from mobile devices, it’s crucial to ensure your widgets are mobile-friendly. Widgets created in Claspo are responsive by default. Plus, the editor includes a preview feature that lets you see how your widget will appear on different screen sizes.
Claspo’s preview feature
Creative Ways to Use Claspo Widgets
Let’s explore examples of the types of widgets you can create for your website.
Gamified Popups for User Engagement
Let’s start with the most exciting part—gamification, which has been a major trend for a while now. Widgets are no exception. You can add game-like elements to collect user data for subscriptions, boost visitor engagement, or motivate purchases with rewards. Quizzes, spin-the-wheel games, gift boxes, and scratch cards—there are many ways to make widgets more interactive. Here’s one example:
Popup example from Claspo’s template library
Spin-the-wheel popups typically have conversion rates above 20%, which is much higher than the 5% conversion rates of most other popup types.
Exit-Intent Popups for Retaining Visitors
Data from Medium suggests that exit-intent popups can help businesses increase conversion rates by 5-10%.
Even if your website has a high conversion rate, it’s still worth trying to win back visitors who are about to leave. Some might stay for a discount offer, others for a free shipping promo code, or even access to helpful resources.
Popup example from Claspo’s template library
Claspo offers a special exit-intent trigger that activates a widget when a visitor is about to leave the site.
Countdown Timers to Drive Urgency
Widgets are perfect for situations where you need to highlight the time-limited nature of an offer, trigger FOMO, emphasize exclusivity, or build anticipation. Add a countdown timer widget to show how much time is left for your offer or to indicate when it will start.
Popup example from Claspo’s template library
Multi-Step Forms for Better Data Collection
When it comes to filling out forms, the rule is: the fewer fields, the better. Users dislike bulky forms, but sometimes businesses need more information than just a name and email. In this case, multi-step forms are a great solution. They break the process into multiple steps with separate fields on each screen.
Popup example from Claspo’s template library
This makes the form look more visually appealing, and users can track their progress with a progress bar showing how much is left to complete.
Conclusion
Marketers can use widgets for various purposes, from collecting subscribers to creating a FOMO effect. We’ve explored examples of how to add them to your website. However, to make your widgets effective and engaging—rather than annoying—you need to focus on important details like display rules, targeting, and mobile responsiveness. For this, use a reliable and user-friendly widget builder with a template library, such as Claspo.
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