If you are wondering what conversion rate is, it’s the percentage of visitors to your site who actually take action that you desire them to take, whatever your call to action may be (e.g., make a purchase, sign up for newsletters, or download free ebooks).
When potential customers find your business, the next step they take is to visit your website to consider whether they should purchase your services or products. Your website will be their first impression. So how can you keep them stay longer on your website? Keep reading and discover our ten tips on how to increase web conversion rate!
10 Tips on How to Increase Web Conversion Rate
Sadly, not many people now realize how vital increasing web conversion rate is. Some of them are overspending on their website, while others are underspending. But in short, they all have no idea about what they’re doing.
So, it’s no wonder why tons of websites out there are poorly designed or come straight from a template, which does not bring any to their business any benefits. Worse, these mistakes might actually be lowering the conversion rate and revenue of their website without them knowing it.
So, in today’s post, we’re going to walk you through some of the best tips to increase your web conversion rate. Let’s get started!
1. Increase Your Site Loading Speed
“Wait a minute”. “Minute” sounds fast, doesn’t it? Unfortunately, in the web design world, believe it or not, you just have no more than about three seconds to win prospects over. In other words, a single second delay in your website loading time can make most visitors leave your website if it takes longer than three seconds to load.
Indeed, slow loading time is one of those crucial factors that kill your website conversions. Nobody likes waiting for so long. There are tons of other options available out there, why would they waste their time waiting for your page to load?
If they really need to visit your website then they might be a little patient. But if they’re just curious or have clicked a link on impulse, then they’re more likely to leave right away. This means that you lose a potential customer before they actually see your website. Therefore, consider the loading speed when designing a website to reduce bounce rates.
Recommended reading: 5 Reasons Why Visitors Leave Your Website in 10 Seconds
2. Include Call to Action
Many people don’t realize that their website is the most powerful marketing tool ever. It could be to increase organic traffic, add subscribers, sell products, or encourage readers to download something from your site.
However, the lack of clear call-to-action (CTA) buttons on a website will waste such opportunities to quickly turn visitors into potential customers.
Call-to-action buttons on LuminPDF website – Designveloper’s project
Truth be told, strong CTAs increase visitor conversion rates by a tremendous amount so why is this missing? You don’t want your website to be just an “online business card”, do you?
Therefore, make your CTA as obvious and as easy for potential clients as possible to take the next step. These CTAs should be put in easy-to-spot places in every page, with readable, concise text and contrasting colors, to encourage visitors to click on.
3. Don’t Forget Mobile Responsiveness
We all knew that mobile web browsing had overtaken desktops nowadays. Accordingly, the number of mobile users is forecast to increase to 7.49 billion in 2025. So, what if your visitors access your website on mobile devices and have to “pinch and swipe” to get around your site?
Today, having a responsive design is no longer just a really good idea; it’s a must. Therefore, if your site design isn’t friendly to mobile users, they’ll immediately click on the “Back” button and rarely return to your site.
As displaying all features on smaller screens is more challenging than on desktop, we advise you to consider mobile-first design. Then, you can adjust functionalities, visual elements, and other dimensions more easily on desktop screens.
Recommended reading: 10 Key Elements of a Modern Successful Website
4. Limit the Number of Ads
Many companies often display a high volume of ads in their websites, especially when they work in sectors like media and news, gaming and entertainment, or streaming.
There’s nothing wrong with displaying such ads. But what if you overwhelm your visitors with too many ads which even follow them when they scroll down and obscure their view of content? This definitely scares off your prospective customers and makes them leave without a second thought.
We know advertisements can help you make profits. But this doesn’t mean you can put it anywhere you like or prioritize it over the content. So to increase web conversion rate, you had better limit the number of ads and determine the right place where they should be displayed.
Remember, do not show ads as the first thing visitors see, especially do not let them take up more of your site’s real estate than the content.
5. Use Appealing, Yet Relevant Images
The old saying “a picture paints a thousand words” still remains true today. You know we are all visual creatures reveling in images. Just a large, single stunning image will be quickly able to grab more and more of the user’s attention.
If your website lacks compelling images or if the images are too small or irresponsive across platforms, visitors find your website boring and abandon it right away.
An appealing, relevant image on Designveloper’s website
So, consider adding compelling images to keep your potential customers longer on your site. However, these images should be relevant to your company. In other words, leveraging appropriate images that emphasize your unique brand identity and key messages.
For example, our Designveloper website primarily uses real photos of our office, teams, and activities to guide a user’s attention to what we’re offering: software development. These photos also act as a bridge to showcase our professionalism and the way we work.
6. Consider Web Navigation
If you want to encourage visitors to stay longer on your website, don’t ignore this factor: web navigation. An easy-to-navigate website helps visitors find anything they want without frustration, whether it’s about searching for a blog post, a company’s profile, products, or contact information.
Without a good navigation menu, your visitors easily get lost in the website while impossibly finding the information they need. And the result? They’ll abandon your site immediately.
Therefore, designing a proper navigation menu is a must. But don’t make it too complicated. Remember, people want something convenient and easy to use, not a challenge. Focus on a clear hierarchy with main categories (e.g., “Services,” “Projects,” or “Company”) and subcategories (e.g., “Web Development,” “About Us,” or “How We Work”). Also, you can use a hamburger menu and sticky header for a mobile version of your website.
Curious about how Designveloper optimizes web navigation? Learn more about it here!
Recommended reading: 7 Warning Signs Your Website Lose Visitors
7. Ensure Aesthetics
People often judge a book by its cover, and the same also applies to your website. If visitors find your website visually unappealing, they definitely don’t want to spend much time there. It’s because they might think when you’re not serious about your website, how can you ensure your business will provide them with high-quality, reliable services?
So, consider the overall aesthetics of your website when embarking on the development process. In doing so, you first need to avoid a cluttered, outdated design that is overloaded with old-fashioned fonts and inconsistent colors.
Also, focus on using high-quality and relevant images, coupled with coherent visual elements (e.g., icons or buttons), to create a harmonious visual flow for your website. Plus, you should ensure sufficient spacing between elements by using grid-based layouts, which makes the site generally neat and clean for visitors to look at.
Chloe Ting’s website – Designveloper’s project
8. Simplify Checkout Process
If you have an eCommerce store, take care of its checkout process and payment options. A complicated or lengthy checkout process can overwhelm your potential customers and make them abandon their carts. Further, if your website integrates uncommon, insecure payout methods, customers may also refuse to make transactions on your site.
So, to increase conversions, ensure your website has an intuitive checkout interface with simple steps and security best measures. This helps your potential customers easily navigate the process and minimize the possibility of errors.
Further, your site should provide customers with transparent information about costs (e.g., taxes or delivery) early in the checkout process. This helps customers be clear about what they can be charged when making their purchase. Plus, you can integrate advanced features like auto-fill for personal and payout information, as well as ensure mobile responsiveness for the checkout process.
9. Ensure Brand Consistency
What do customers think if they visit a website that has an incohesive visual identity and unclear messages? The common response to such a website is considering it illegitimate and unprofessional. That website often confuses them and arouses doubts about whether they should proceed with their actions on that site (e.g., signing up or making a purchase).
Therefore, to build trust among customers and showcase credibility, you need to ensure consistent branding across the website. Branding consistency here means using the same logo, color themes, fonts, tone of voice, and messages to persuade customers that they’re dealing with a reliable company.
Ensure brand consistency on Pimp My Licks – Designveloper’s project
Besides, consistent branding reinforces your brand in a visitor’s memory. This increases the likelihood of the visitor returning to your website. Also, when your branding is consistent, you can focus your target audience’s attention to your key messages. This not only sets your site apart from competitors but also gives customers a lasting impression on your brand.
So, whenever your brand appears (e.g., through marketing campaigns on social media or discussions on forums), customers can easily recognize who you are.
10. Add Social Proof
Visitors may leave your site within a second if they find it unreliable and professional. So, how can you build trust with potential customers? Apart from some key factors we already mentioned like consistent branding, visually appealing design, and relevant photos, you should consider adding social proof. Such proof often includes testimonials, reviews, and real-world projects your team has been participating in.
But what if you have no social proof because you’re a startup? Don’t worry! In this case, you may implement other strategies to leave your positive mark on the Internet. Some good strategies you may adopt are implementing internal projects, building a community around your brand on forums (e.g., Reddit or Quora) and social media, and providing free trials.
Further, you can clearly define your working model and showcase any industry certifications or awards to prove your expertise and professionalism.
Recommended reading: The Most Useful Web Design Tools for Designers
Is It Time for a New Website?
Don’t think that once your website is finished, it never needs to be touched again and your job is done. Remember, time flies fast. Things change. People change. No matter how awesome your website is, no one is going to be interested in it forever if it’s still the same with the passing of time.
To avoid looking outdated and old-fashioned, your site needs to be updated regularly. Additionally, updated content encourages people to return to check out something new. So don’t be a conservative one that gets left behind by not changing!
Conclusion
When every business enters the digital world, they try to leave their online presence in the audience’s mind as much as possible. However, their websites often make common mistakes like slow loading speed or lack of CTAs, which not only leaves a negative impression on customers but also reduces conversions. So, follow our tips to increase your web conversion rate and stand out among the crowd.
While your website essentially represents your business’s face, why don’t you take the time to make it shine? Want help getting your website to sparkle? Talk to our team Designveloper to see just what we can do for you!
With years of experience and expertise in website design, we pride dedicated and skilled designers who have years of experience to tailor solutions for your needs. Besides our well-structured working model based on Agile frameworks, we employ many UX methodologies to improve product usability. These involve A/B testing, surveys, usability testing, and more.
Further, our past clients highly value us for our creative approach, on-time delivery, and requirement fulfillment. We also regularly stay updated with the latest design trends to provide cutting-edge solutions to our clients.
Wanna share your design idea with us and realize it? Contact us now!
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