In the world of editorialism, people only immediately notice the aspects of a page that stand out most. This helps portray a brand in a specific light whether for better or for worse. The font a company chooses to represent its brand is often rather overlooked. That’s a shame, as it’s able to convey a message far beyond the words themselves.
A typeface can communicate a brand’s values, personality, and tone. But how do you determine which font is going to reach your audience the best? Ultimately, you can only find that out from your readers and users themselves, an avenue which mockups afford to you. However, just to get you started on inspiration, today we present you with the top trending fonts for 2025.
Importance of fonts in achieving a business’s goals
Typography a way to immediately communicate the desired vibe before the consumer ever reads anything. They are identifiable with the brand and often play an important role in impacting whether members of the target market take a desired action.
For instance, suppose you are designing the artwork, graphics, and signs for a museum or a souvenir shop for a tourism hub. People are there to immerse themselves in the ways of old. They want to feel as part of the past as possible. So using for instance a medieval style font can help inject that, allowing for greater enjoyment and upping the chances that visitors will buy more of your souvenirs. You can download mockups from online platforms like images of Yellow, which allow you to modify and test out different fonts on an endless list of images.
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Popular Typography Trends for 2025
With that said, let’s kick off our list.
1. Asfalt
This is a super-condensed, ultra-modern typeface designed by Dinamo. It’s a contemporary take on the digital-era grunge aesthetic, incorporating sharp angles and dramatic compression for a dynamic, edgy look. Especially if you’re a millennial or a gen-X-er, it takes you back to the 90s, a decade that might’ve gifted you the highlights of your life or just some unforgettable times.
2. CS Aries
This one is versatile, packing a combination of modern and classic typographic elements at the same time. It can be used in business branding or journals. This contemporary style will endear itself to designers looking for flexibility, style, and legibility.
3. Emirola
Enjoy a slanted, elegant design adorned with high contrast and strong curves. Its dynamic look exudes luxury and sophistication, perfect for premium branding. Its stylized form also makes it a unique option combining tradition with modern flair. Jaguar certainly knows the value of an exclusive font.
4. Groothan Mixed
This is a hybrid typeface representing a confluence of a variety of established designs, primarily geometric sans with display elements. It challenges traditional typography by merging bold and minimalistic features. Thus, it is a good fit for modern, cutting-edge designs such as tech branding, website headers, or futuristic advertising.
5. Selaris
Selaris is an intricate serif font that combines classical design with contemporary features. It boasts detailed alternates and ligatures. This posh mood will be likely to inject excitement for people who’d like to acquire something exclusive for themselves to feel flashy. At the same time, shoppers won’t have a hard time reading labels.
6. Peroni Capri
This design balances tradition with modernity, creating a timeless elegance. Its strong and refined appearance makes it perfect for luxury brands, heritage products, and product manufacturing. Indeed, it was developed as part of a project for an Italian beer company Peroni Nastro Azzurro. Imagine a golf course or a coin collection being sold. This would do nicely.
7. Type Maestro
This entails a high-contrast serif font with intricate swashes and playful ligatures. Its grandeur is designed to bring a sense of drama and elegance to any project, setting it up well for luxury and couture branding. It stands out with exaggerated curves and dynamic contrasts. Therefore, high fashion and luxury companies would do well to give this font a look. It certainly will catch people’s eye.
8. Joyatte
This is a smooth, elegant script font that blends flowing cursive with sophisticated letterforms. The fact that this one resembles the calligraphy of old gives it a particular air of high class and grace. It’s a fantastic choice to use at a wedding, pricey goods, and other situations where you’d want to make the item look hard for ordinary people to acquire.
9. Marbla
Marbla is flexible with a lot going on. It’s whimsical as its glyphs expand into exaggerated balloon-like shapes, offering a fun and expressive typography option. So companies that would like to express a high level of personality, for instance, a quirky picture book, a theme park brochure, or a cartoon.
10. Crusha
Presenting a retro font making people think back to the good old rocket cafes of classic America. It evokes nostalgia with its features exaggerated curves and playful details. This means a diner culture mixed with a rebellious teenage spirit. It’s perfect for brands that want to evoke a sense of fun and energy, such as food packaging, retro-themed events, and vintage-inspired branding.
11. Amient
This is a serif font inspired by the medieval blackletter and garalde traditions with modern refinements. Ambient offers up an air of old-world craftsmanship with modern-day precision. If you’re looking for a classic or scholarly vibe for book titles, historical branding, and formal invitations, give it a look. It dazzles readers with a sense of heritage and prestige.
12. Editorial New
With its balanced proportions, this typeface by Pangram Pangram offers a contemporary spin on classic editorial design. So it is an option for both print and digital applications. For magazines, newspapers, and other editorial platforms that like to harbor a professional reputation but want to still be presentable to the masses, Editorial New is a good choice.
13. Dragonsteel
This gorgeous font uses sharp, angular edges emanating strength and power. It comes right out of medieval tales and fantasy novels. Dragonsteel is a great choice to pursue in fantasy-themed projects, gaming logos, and any design for a history-related event.
14. Ladna
Ladna captures the essence of modernity. Its geometric nature is balanced with subtle humanist influences, contemporary vibes, and readability. The typeface strives for minimalistic beauty fitting well in corporate branding and corporate projects. It’s an excellent choice for brands looking for a no-fuss yet modern and approachable energy.
15. Moldin
This is an indie font representing the rising trend of handmade, unconventional typography. It has a rough-edged, slightly distressed feel, which contributes to its unique rebellious appeal. It’s created for creative startups and fashion. Its unfinished look makes it perfect for conveying authenticity and edginess.
16. 403 Holister
It’s a knightcore font influenced by medieval and Gothic letterforms. This typeface uses sharp edges within an ornamental style, thus projecting a strong historical influence. It emanates fantasy, history, and heroism. Holister’s highly stylized and authoritative appearance injects mystery and strength.
17. GT Pantheon
This typeface provides variations in spacing, weight, and x-height depending on the size, ensuring it maintains integrity no matter how it’s used. It is a clever selection for projects requiring high-quality typography that will do the job in both small and large sizes like editorial design, UI, and corporate branding.
Conslusion
At Designveloper, we believe typography continues to be a powerful design element that shapes how users experience content. The trends of 2025 highlight a bold shift toward creativity, readability, and emotional impact. By embracing these trends thoughtfully, designers can create more engaging and future-forward visual experiences. Typography is more than just choosing a font—it’s about making a statement, and we’re excited to see how these styles will inspire the next wave of digital design.
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