In recent years, web design services have been thriving at an alarming speed. One research has shown that the global revenue of these services will increase by 8.5% annually from 2024 to 2032, reaching the estimated value of $109 billion by 2032.
When it comes to web design, we often think of the process of building the overall layout and visual elements (e.g., color themes or typography) for a website. For many companies which are digitizing their business activities, web design is very important. It seems to be the most powerful marketing tool ever.
However, tons of websites out there are poorly designed or come straight from a template. This not only ruins their online presence but also wastes them a fortune in designing such websites. So in today’s article, we want to talk about why web design is important for businesses, regardless of their domains, and how to choose a reliable design agency. Now, let’s take a look!
The 5 Reasons Why Web Design Is Important for Business
First, we’ll elaborate on the importance of web design to a company in today’s era. There are various reasons why web design is that crucial. But here, we focus on the five most outstanding ones:
1. You never get a second chance to make the first impression
Imagine this scenario: if you walk into a poorly decorated fashion store, do you want to come back the second time? Most people would say no, and this finding isn’t seemingly surprising.
Unfortunately, people often judge a book by its cover and simultaneously your business by your website appearance. If your website has a chaotic, or haphazard look, it can make visitors dissatisfied and force them to click on the “back” button.
Further, when your website doesn’t have a visually appealing design, visitors will consider it “unprofessional” and “unreliable.” In other words, if these visitors don’t feel you’re really serious about your business, how can you assure them to purchase your offerings?
Sadly, even when you try to “redecorate” your website to make it look better, many potential customers still refuse to opt for your offerings. It’s because the first impression you gave them still remains or perhaps they get accustomed to the services of your competitors. So, when you have a chance to go online, try to make it as impressive and professional as possible, because you will never get a second chance to do it again.
Recommended reading: 5 Reasons Why Visitors Leave Your Website in 10 Seconds
2. Your website is a direct reflection of you
As well as a powerful marketing tool, your website also serves to promote your brand. The website will create an image of who you are and what you want the community to know about you, often your products and services. In other words, a well-designed website must contain obvious information that shows visitors the type of brand you are.
For example, when you access our Designveloper website, you can see a hero heading at the top section of our home page. The hero section highlights who we are (i.e., “We are a highly skilled team of designers and developers”), coupled with a short introduction of our expertise and services (i.e., “web, mobile, UI/UX, and VOIP”).
Don’t make your website look more like a place of amusement than a professional business. What you are looking for is the potential visitors who are willing to browse through your site and use your services. To do so, your website needs to present your brand identity and messaging consistently across all corners. This not only strengthens your company’s personality and values but also improves brand recognition among visitors.
3. Visitors can have a better user experience
There’s a common myth that good web design translates to an appealing look with impressive visual elements. But remember this important thing: in addition to aesthetics, a well-designed website has to be functional. This means visitors have to look for what they need right away when they access your page.
If they can’t navigate through your website and identify key information quickly, they are likely to leave and visit another website instead. So, rather than beating around the bush, make sure your message can be communicated at a glance.
For instance, when visitors access a tech company’s website, they expect to look for what services the company offers and how the company proves their expertise (often through projects and customer testimonials). They also want to understand who the company is and how to contact them for outsourcing projects. That’s why these key factors should be visibly organized in the header for easy access. Let’s take a look at how Designveloper does this:
In addition to easy navigation, excellent web design needs to focus on fast loading speeds, clear calls to action, and even mobile optimization. These elements will encourage visitors to take desired action on your website, like filling out a form or making a purchase.
4. Good web design helps boost SEO
Not only can a well-designed website provide your target audience with a better experience, but it also optimizes your SEO strategy. SEO stands for Search Engine Optimization. It helps improve your website’s visibility on search engine result pages through organic searches.
By optimizing your website’s structure, performance, keywords, and content, you can make it more appealing to search engines, typically Google. And one of the best ways to do so is having good web design.
Normally, a well-designed website often has well-structured navigation and fast site speeds. It also has easy-to-understand layouts and typography, as well as optimized multimedia elements (e.g., images or videos). All these elements allow a search engine’s indexing to crawl and understand your site better. This improves the likelihood to rank your site higher in search results.
Besides, good web design engages and retains more visitors. In other words, if visitors find your site easy to navigate and visually attractive, they’re more likely to stay longer and return. These positive signals are also the key factors for search engines to evaluate the relevance and quality of your site, hence boosting its ranking.
One thing we often ignore is that a well-designed website needs to be responsive across screen sizes, especially mobile devices. Today, Google’s indexing prioritizes mobile-friendly design. So, if your site can work well across devices, it can help enhance its SEO performance.
5. You brand can stay competitive
As mentioned throughout this section, a cluttered or outdated website can cause visitors to pause and even refuse to take any further action. It means if you have no website that can delight your audiences, they may end up with your competitors’ ones and you’ll lose your customers for sure.
As an online representative of your business, a well-designed website now is not just a luxury, but a necessity to stay ahead of your competitors. Good web design helps build trust and credibility among visitors, amplify your brand identity, improve SEO rankings and more. As a result, you can boost conversions, build customer loyalty, and even increase sales.
Moreover, a well-designed website can serve as a vehicle to collect valuable data about your audience (e.g., their browsing preferences and habits). This data proves helpful to enhance your marketing strategies. Plus, good web design is also the foundation for building a community around your company. By creating a blog and integrating social media, you can involve your customers and boost loyalty.
How Can You Choose the Right Reliable Design Agency?
If you want to outsource your web design project, choosing a reliable partner is a must. Below are several factors you should consider to opt for the right design agency for your company:
- Portfolio. Look for their past work and see whether the websites they have launched are visually compelling and easy to use. Also consider the testimonials of their past clients about these designs, for example, whether the websites reflect their brand identity, how the sites bring success to their business, and in which aspects they feel satisfied or dissatisfied with the work.
- Industry experience. Examine whether the agency has experience in your specific industry. Agencies with domain-specific knowledge can offer solutions that are more likely to align with your potential customers and industry standards.
- Flexibility in customization. Evaluate whether the agency can tailor solutions to meet your specific needs.
- Working models. Understand the agency’s design methodology. This can involve how they manage your project, communicate with other members, and update the progress. A transparent working model can keep the design process smooth and ensure timely delivery.
Final Words
This article presents several key reasons why web design is important for businesses across industries. With a well-designed website, your business can give the lasting impression on potential customers, foster your online presence, and boost SEO performance. This not only attracts and retains your target audiences, but also increases your competitive advantage in today’s digital landscape.
If you want to look for the right web design agency, consider Designveloper as a perfect fit! At Designveloper, we pride dedicated and skilled designers who have years of experience to tailor solutions for your needs. Besides our well-structured working model based on Agile frameworks, we employ many UX methodologies to improve product usability. These involve A/B testing, surveys, usability testing, and more.
Further, our past clients highly value us for our creative approach, on-time delivery, and requirement fulfillment. We also regularly stay updated with the latest design trends to provide cutting-edge solutions to our clients.
Wanna share your design idea with us and realize it? Contact us now!
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